Personal Growth, Relationships & Sex, Fashion & Beauty, Career & Money – many consider these the four cornerstones of life including Alexandra Potora, who is making an exciting career out of these flagship topics on social media!
Is she the only one? No. But she is one of the very few who are doing it with the utmost honesty and integrity, in other words, she’s one of the very few who are doing it right! From bullying to depression, acne to split ends, this Southern California lays it all out there in the hopes of inspiring others to create a beautiful life for themselves inside and out.
But what makes her word and teachings credible? For starters, this former pop star only does the talking after she’s done the walking. In her own words, “I’ve been a business owner, an employee and unemployed. I’ve been rich and I’ve been bankrupt. Married and divorced. I’ve been chronically insecure, plagued by fear and drowning in guilt. And all this by the time I was 25. Many people say that I’ve gone through more sh*t than most people go through in a lifetime.”
Today, Alexandra’s fanbase is blowing up (19K+ Subscribers on Youtube and 109K Followers on Instagram), and she’s working on a brand spanking new business venture!
I caught up with our August #Truboss to learn more about this new chapter and more!
BT: I’ve been following you on social media for over two years now and I’ve come to know you as this powerhouse beauty and lifestyle creator/coach, but how would you describe what you do and your social mission to those who are reading about you for the first time?
AP: I’m so grateful for the kind words!
For those who don’t know me, I can describe myself as a video content producer & social media influencer, and my purpose is to create (and help everybody else watching, create) a beautiful life from the inside out. On Instagram I’m known mostly for makeup tutorials and DIY skincare recipes, while on YouTube I like to focus on personal growth, career and relationships. I believe I was meant to help make a difference in people’s lives, physically, mentally and emotionally, so that is at the core of everything that I do.
BT: In 2013, research showed that there were over 150 million blogs. It’s been 4 years since then and the number of beauty and lifestyle related bloggers has likely skyrocketed. That being said, there doesn’t seem to be a shortage of eyeballs because your popularity continues to soar at a rapid pace. How competitive do you think this world is (if at all) and what do you think you’re doing right to set yourself apart?
AP: Oh yeah, this space is seriously cluttered & competitive, but I have to say that I didn’t let that discourage me from doing it. First, I spent some time thinking about what I love doing and what I would love to share with those watching. Then I had to think about how that will transcend into the different platforms, because as much as I love inspiring and motivating, that seems to do much better on YouTube than on Instagram for example. My quotes and affirmations didn’t tend to get a lot of engagements on IG, so that’s when I moved onto my other passions, which are DIYing and makeup tutorials. Although things can get really challenging at times, I’d have to say that learning about my audience and being super engaging, is what’s really helped me.
Figuring out who your audience is, how old they are and where they’re from. Thinking about the time in the day when I should post my content based on their geographical location, and experimenting with different days of the week and different times. Keeping track of what works, then replicating. I think that treating this like a business, is what’s been working for me.
BT: I understand you had a full-time job in the corporate world before you started your own brand. It takes a lot of courage, a lot of passion, self belief, and commitment to bid the comfort cult adieu. I applaud you a million times over! What made you take that leap of faith and pursue a new path?
AP: Thanks so much! I was honestly tired of dealing with other people’s sh*t and not having full control. During those years, I saved my money wisely, I figured out exactly what set of skills I would need to do my own thing, and kept myself distracted from the hassle of the job by learning/bettering those skills and staying laser focused on the “true” goal.
BT: What is the single most valuable lesson you learned during those days, and what is the most valuable lesson you learned in your first year as an entrepreneur?
AP: The two most valuable lessons I’ve learned are:
- Patience is a MUST, because nothing substantial and with a long shelf life comes from rushing things and expecting things to happen overnight.
- You need to have a distraction and a stress-relief outlet. I make sure to include doing something I love on a daily basis, even if it’s just for 10 minutes, and when it comes to stress & anger (which are inevitable experiences as an entrepreneur), I make sure to be outdoors as often as possible and I box. 🙂
BT: And now you’re heading into a new chapter in your life and career as you prepare to launch a new business of your own! What can you tell us about it?
AP: I was reading your question and my heart literally jumped, I can’t believe I’m having this conversation.
I’ve been wanting to create a product for so long and I can’t believe the time is finally here. I am working on a new makeup line that addresses skin concerns and has solid skincare benefits. It’s such a passion of mine and it’s been incredible working hand in hand with my online friends (that’s what I call my audience). Through their votes and comments, they are the ones helping me identify which should be the first product we will launch, and they are the ones helping me understand their personal skin issues so I can create something for them. They will also be the ones helping me pick out the company logo, and product names, they will be so involved in this creation process and I can’t imagine doing things differently.
BT: Who is YOUR favourite #Truboss and why?
AP: To be perfectly honest, there’s isn’t ‘one’ person I look up to. I like to take a little bit from a lot of different people, and they are mostly women entrepreneurs. Sandra Lerner, Linda Wells, Sara Blakely, Alli Webb, Sheryl Sandberg… I try to learn and adopt something positive from all these amazing, successful women.
BT: If you can offer one piece of advice to all of those aspiring bloggers and entrepreneurs out there, what would it be?
AP: Trying to wrap my head around one thing is a challenge, but if I had to pick one, I’d have to reference to the follower/subscriber communication. We all want to be heard, and our audiences are not any different. Making them feel significant, addressing them by name, answering their questions and treating them as if they’re part of your family – THAT’s changed the game for me.