According to Brandwatch.com, there are approximately 3.397 Billion active social media accounts, and a new social media user coming down the pipeline every 10 seconds. 10 SECONDS!! I can’t even figure out my next meal in 10 seconds but apparently it’s more than enough time for a new person to jump on the sosh meeds train. Not surprising but this fun fact does segway nicely into this blog post.
With so many users on a daily basis, it might seem daunting and challenging to carve out your own path, find an audience, and more importantly, create a unique voice and brand that’ll stand out. Challenging, maybe, but it’s certainly not impossible.
If there’s one piece of advice I can offer other than “commit to BEING YOU through and through,” it’s this: Create a “hero” content series. I have seen some of the biggest social media influencers out there adopt this strategy like Gary Vee’s snappy real talk business videos, Rachel Zoe’s “Real Life With Rachel Zoe” Instagram episodes, and my new obsession, Donte Colley’s joyous dancing vids. Their hero series’ are shared consistently while they sprinkle in other posts in relation to their work, who they are, and everything else they’re known for. I’m not saying that this is the only thing you have to do to build a bonafide following on social media (because it’s not) but it is one thing that can set you apart and give you a very strong baseline for the rest of the content you create.
I started my mindset video series titled, Trutorials, over a year ago and it’s become a fantastic way to share my ideas in an entertaining and engaging way. So much so, that it garnered the attention from Cineplex Entertainment who requested two episodes for their VIP theatres nation wide last year.
Your hero series doesn’t have to come in the form of videos. It can come by way of photos, quote boards, LIVE hits on Instagram or Facebook, and even cinemagraphs. Whatever fits your vibe and gets you excited to post on a regular basis, go with that.
Here are 5 questions to consider in bringing your series to life:
- WHAT’S AN ONGOING TOPIC YOU WANT TO EXPLORE?
You don’t have to restrict yourself to one topic but think about the specific category you’d like all of your conversations to fall under. Is it self-help for millennials? Fun leftover recipes? Ethical fashion? Narrow down your interest as much as you can so that all of your content that follows can fit into that category seamlessly.
2. WHICH MEDIUM BEST SUITS YOUR IDEA?
With so many options at our disposal, it’s tough to figure out the “right” medium to distribute our content but ask yourself this, “Which platform do I enjoy using the most?” OR “Which medium will allow me to share what I want to share the way in which I’d like to?” If you naturally gravitate towards the camera, then a video series is an obvious choice. If you can talk anyone’s ear off and ramble on for minutes about a topic you care about, then you might want to consider a podcast. But if you fancy yourself a wordsmith and prefer to write your thoughts down then the blog route is an obvious one to take.
3. WHO DO YOU WANT TO SPEAK TO?
Who’s your target audience? Demographic? Community of interest? When you define who it is your content can speak to and who will be receptive to what you have to share, you’ll have an easier time planning out your series, topics of discussion, and tone.
4. REALISTICALLY, HOW OFTEN CAN YOU UPLOAD A NEW POST?
CONSISTENCY IS KEY and a content schedule will help you stay organized and keep you accountable in the weeks, months, years to come should this series be something you want to pursue long term. Things can change and in most cases they do, but in the interim, figure out a posting schedule that’s manageable. Can you put up a new episode once a week? Is it once a month? Decide and commit (for now). The more consistent you are, the more consistent your engagement will be. It’s easier for people to notice your content when they know when they can expect it.
5. WHAT KIND OF TOOLS DO YOU NEED TO GET STARTED?
Once you have your idea in place, you know who you want to talk to, how to do it and when you’ll need to actually do it! New ideas don’t necessarily require new resources. Put in the time to do the research and see what it is that you need to launch. If you’re launching a video series, take advantage of the camera you already have on your phone! If you’re launching a podcast, go on Amazon and find a podcast kit. Some vets might even tell you to record the audio right on your phone but in a quiet room. Don’t overthink it but if you’re going to go through the trouble of answering the aforementioned questions, spend a bit more time determining what you need to get the ball rolling.
B. Tru xx