OCTOBER #TRUBOSS: IEVA BALCIUTE

Ieva Balciute has some pretty big dreams like making the world a better place.

Sounds like a pie in the sky kind of goal when we hear it, but Ieva is on a clear path to achieving this through her production company 93 Inc, which produces meaningful content around human struggles.

She shares more about 93 Inc. and how she makes it all work as a badass solopreneur working and living in London in the October edition of #TRUBOSS!

BT:  I’m always so fascinated by what kickass #Trubosses do first thing in the morning.  What do your mornings look like?

IB:  I do everything to make myself feel great before diving into a busy schedule and a long to-do list! I usually get up early and give myself an hour or two to kickstart my day.

Firstly,  I write down 3 things that I’m grateful for in my life. It might sound cliché, but it’s a quick and easy psychological trick to put yourself in a great mood (especially, if you’re going through challenging times). It’s been proven that if you do that for 21 days your brain will automatically look for positive things around you rather than negative ones. Highly recommended!

Then, before breakfast I usually have a glass of water mixed with some lemon juice followed by a cup of tea with milk and honey. Most days I also go for a 30-60 min run and do some meditation.

I try to keep my phone on flight mode as long as I can, to give myself a peaceful and happy start of the day.

BT:  Flight mode is a beautiful invention isn’t it?! You know, I have never woken up in London before. It must be magical!  You’ve travelled all around the world but have called London home for a few years now.  What do you love most about the city?

IB:  Well, you will have to come visit me and experience the magic of London! 🙂

I think it’s as magical as you make it! There are quite a few things that I love about London – it’s green, it’s impossible to get bored here, there are always lots of things happening, I enjoy the variety of cuisines, you meet people from every corner of this planet, but the main reason I’m here are the opportunities and London’s entrepreneurial spirit. Currently it’s one of the major hubs for media and business in the world so it’s a great place to start and expand your business.

BT:  Sounds like the perfect home for *your* new business!  Congratulations on the launch of 93 Inc! Tell us about it and how your video production studio came to be!

IB:  Thank you!

I believe in making the world a better place and making other people’s lives better. I have always believed that one of the most effective way to do this is by using media. I strongly believe that the right content with right messaging can change people’s lives and I wanted to be part of that change.

I worked in the film and TV industry pretty much all my adult life, but I always wanted to have my own business. After I left my last job, I knew it was the time, so I launched my company around a year and a half ago.  To be honest with you I actually didn’t have a precise idea of what I wanted to do and how I was going to do it, I just knew what my skills were and had enough in my savings to survive for 4 months in London (it’s an expensive city). I knew that I would figure it out if it didn’t work, and to be honest I didn’t give myself another choice but to figure it out! 🙂

BT:  What are some of the projects you’re working on today?  

IB:  My business has 2 main components –  a production studio and a distribution arm.

On the production side, we’re currently developing a factual series with a VR element. I can’t reveal too much but I know that if it works out, it can help a lot of people overcome some unique challenges in their lives.  I’m also working on a couple animation projects in partnership with some other production studios.

On the distribution side I am helping other producers maximize their revenues on various projects. I currently specialize in distribution of factual programming and animation.

BT:  What is the single most valuable lesson you learned as an employee that you’ve carried into your new role as an entrepreneur?

IB:  Network of connections that I built throughout the years was definitely very important as well as my previous experience in sales.  However, when I started working for myself I had to learn a lot of things very quickly ( I think most entrepreneurs experience this).  There are so many components that you need to be aware of outside of your day to day responsibilities like how taxes and accounting works, and what  hiring procedures look like. Every day is different and every day you learn new things.

Another important thing that you need to learn is how to remain calm in challenging situations. I thought I had it mastered before I started my own business, but different situations certainly bring on different challenges.

But all that aside, the key thing for success in life is very simple – treat other people how you want to be treated and help as many people as you can along your way.  Be honest and good things will happen for you.

BT:  Challenging yourself is a great way to grow and evolve as an entrepreneur isn’t it?  I’m sure your advice will empower at least one person out there to start their own venture, and if we can change one life, wouldn’t that be amazing! Who is your favourite #Truboss and why?

IB:  I have a LONG list! There are so many amazing, inspiring, empowering women (and men) on this planet. J. K. Rowling, Amal Clooney, Michelle Obama, Oprah Winfrey, Arianna Huffington are just a couple of them. I really like women (and men) who lead the change, who are smart and strong, who don’t let their life circumstances or gender command their path and future.

BT:  If you can offer one piece of advice to all of those aspiring producers/filmmakers out there what would it be?

  1.  People in this industry work hard – so you will definitely need a strong work ethic. I know it’s not easy but keep trying and hustling.
  2. Also, as I mentioned before, be kind to others, help colleagues along the way and most importantly enjoy journey to your goal (people often forget to).
  3. It’s such a great industry, there are so many wonderful, crazy, inspiring people working in it – get to know them!
  4. No matter how good you are at what you do, you will be much more successful and will go much further, if people find you easy and pleasant to work with.
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