You know that feeling you get when you meet someone for the first time and there’s no shortage of fun in sight?
Well, imagine that feeling x 2!
Meet childhood friends Diandra Guglielmello and Maggie Coblentz.
A couple weeks ago I had the chance to meet the pair of boss ladies who are co-founders of the contemporary jewelry line, Liel and Lentz. We sat for two hours, sipping on freshly brewed coffee, looking through standout pieces from their latest FW15 collection and chatting about their brand, which – in a city with countless entrepreneurs in the jewellery sector – has stood out to become one of the highly-buzzed about jewellery lines in Toronto.
And for good reason!
I quickly came to realize that Liel and Lentz perfectly embodies Diandra and Maggie to a T. They’re young, charming, sophisticated, fun and let’s face it, HOT.
The brand launched in 2011 after both founders graduated from university. Today, contemporary lines for both men and women are available globally with online customers from Italy, Norway, Abu Dhabi, Australia, Japan, and Germany. Liel and Lentz is also available in 20 retail stories.
Commendable and inspiring really considering Diandra – a medical science graduate who handles the operations of the business, and Maggie – a fashion graduate and head designer of Liel and Lentz, are self taught entrepreneurs who simply wanted to enhance different lifestyles through contemporary and streamlined jewellery.
What’s their secret? If you ask Diandra, she’d attribute their success to the nativity they had in the beginning of their careers. “Being a little naive isnt a bad thing. You can learn so much from being naive. We’ve learned an astronomical amount about ourselves and life just because we decided to put ourselves out there,” said Diandra.
“You have to remind yourself that you have the choice to do what you love and the ability to fulfill your own dreams everyday. When that’s realized, everything kind of falls into place,” said Maggie.
And they are doing just that with less than two months away from the launch of their FW15 collection in August.
This season sees an expansion of several old faithfuls like the arc shape. It will also introduce statement pieces with big personalities to usher in the holiday season.
But for those with a more modest lifestyle, Liel and Lentz will offer simplistic corresponding pieces. How thoughtful, right?
This time around we won’t see a lot of wood incorporated designs. Instead, we’ll see more whites and neutral colours with the stunning gem stone, Lapis Lazuli, introduced in fresh and creative ways.
For more information on Liel and Lentz and their stunning FW15 collection, visit www.lielandlentz.com.